I believe that potent, impactful experiences create a transformation in their guests.

Working with clients, my focus is on listening and helping to clarify their goals: What does success look like for you? What would our guests understand, feel, or do differently at the end of this experience?

Then, it’s about translating those goals into a clear, creative, compelling audience journey for our guests - crafting this transformation and answering the question: How are our guests changed by this experience?

This audience journey becomes the story that invites and involves our guests in an emotional and embodied way, making them central and essential to the action of our experience.

This is how our key message is interwoven as an integral part of a story that guests will remember and retell again and again.

I can be there to support clients at every stage of the process, helping to refine the audience journey and strengthen immersive/experiential storytelling. I've been brought on:

• At the beginning of a process to help ideate concepts and map out an experience

• Mid-process to offer actionable, achievable solutions to strengthen guests’ emotional engagement

• To design or reframe a specific element of the experience, whether that's an interactive moment, a immersive environment, or performance element

• To be a thought partner to help crystalize the big-picture vision

• For sprints, only a few quick sessions to tackle a specific challenge

• Over the span of several weeks to help bring a project home

• And often, over several months, supporting clients in taking a project, event, exhibition, or festival from initial concept through design, fabrication, installation, and finally, to opening