Momento Mori
Sponsored by:
Espolòn Tequila
produced by:
Mirrorball
Austin, San Francisco, Los Angeles, Brooklyn NY ……… 2013
We created Momento Mori as a brand activation for Espolòn Tequila, working with Mirrorball and purveyors of extraordinary art parties/events, Winkel and Balktick. Guests received a mysterious invitation, and then found themselves swept to a secret venue where they encountered musicians, performance and a celebration of the liminal space between life and death in a lushly designed experience combining immersive theater and nightlife.
Memento Mori appeared in four cities, culminating in Brooklyn’s Greenpoint cemetery.