Momento Mori
Sponsored by:
Espolòn Tequila
produced by:
Mirrorball
Austin, San Francisco, Los Angeles, Brooklyn NY ……… 2013
I enjoy partnerships with brands—whether supporting as a consultant on activations or collaborating on the creation of an entirely new, fully realized work from Third Rail Projects, as was the case with our partnership with Espolòn Tequila.
Momento Mori appeared in four cities across the US, an elevated brand activation and lushly designed experience combining immersive theater and nightlife. Created in collaboration with Mirrorball and the renowned art-party producers Winkel & Balktick, the project reimagined brand engagement as a mysterious, cinematic, jubilant journey. Guests received an alluring, enigmatic invitation to a secret venue where they encountered live musicians, performance, and ultimately a celebration of the liminal space between life and death.
